Attracting 25,000 visitors through a successful partnership

Full Congress Management | Strategic management, Content

Overview

The largest event on environmental sanitation in the Americas took place in late 2017 in São Paulo, Brazil. The congress was the joint accomplishment of two of the most representative sanitation entities in Brazil, the Brazilian Association of Sanitary and Environmental Engineering (ABES) and the Sabesp Engineers Association (AESabesp).

Challenge & Solution

To break paradigms, respect the differences and proficient management to combine the best of both associations and build on their strengths in a single event.

The partnership offered participants with unprecedented technical innovations during the congress and one of the biggest sanitation expos in the world. In a unique and exclusive occasion, the congress exhibition gathered an impressive 25,000 visitors from 25 countries, and in addition, 4,500 attendees participated in the 49 workshops of the educational programme. The event received significant media coverage, as 180 journalists from around the world attended.

Results

  • 16031_verzameling pictogrammen_annual report 25,000 visitors
  • 500attendees 4,500 attendees
  • Middel 75 180 journalists
  • 25 countries
  • 49 workshops