Exclusive offline & online sports hospitality experiences

Event Management | Hospitality, Digital, Logistics


In 2017, the French National Rugby League (also known as LNR) wished to transform its traditional official hospitality programme around Top 14 (rugby french championship), into an exclusive and dedicated offline & online experiential platform.

Challenge & Solution

To strengthen relationships between LNR and its various stakeholders (rugby clubs, sponsors, media, etc.) through an exclusive face to face hospitality programme and reinforce LNR’s positioning in embracing new technologies and innovation through an interactive online hospitality programme.

MCI France recommended to produce an exclusive offline hospitality programme boosted by the design of an “Event App”, to guide guests around the various events, pick their agendas and inform them about LNR content & updates, facilitate the networking between attendees, book their preferred car easily & safely, choose their favorite songs performed live on stage, enhancing interactivity and entertainment even more!


  • 370 top vips from the french rugby ecosystem
  • 16031_verzameling pictogrammen_annual report deel 2 6 exclusive events during the weekend
  • Music_1 500 music tracks available on the app & ready to be performed
  • Car 107 car transfers booked via the app